Cooper Smith Agency provides a full spectrum of communications services to help maximize our clients' outreach efforts. Clients of our flat-rate PR service plans can use these additional services, as needed, for discounted hourly or a la carte pricing.
Services include:
- PR Writing - We can develop press releases and by-lined articles for you, as well as fact sheets, case studies and other press kit materials. ($1,500 per press release or op-ed/by-lined article for flat-rate service subscribers; other writing projects charged hourly.)
- Social Media - These days, talking directly to your core audiences is oftentimes more effective than going through traditional media channels. We’re increasingly helping our clients stay in touch with their “fans” on Facebook and “tweeting” about their latest news on Twitter, as well as helping them set up and maintain their blogs.
- Newsletters & e-Newsletters - Talking directly to customers, clients and employees is an essential part of every business. Unfortunately, it’s often overlooked in the hustle and bustle of everyday business matters. Cooper Smith Agency takes charge of our clients’ outreach projects and produces high-quality newsletters, online or on paper, that our clients are happy to call their own.
- Community Relations - Being involved in the community doesn’t just make you feel good, it can help your business as well. Our team works hard to maximize the potential of every opportunity to secure as much exposure as possible for our clients’ generosity.
- Employee Communications - Ask any sales or communications expert to name what audience they think should be every business’ top priority. Chances are they’ll say employees. However, in most cases, employees are often the last ones to know about a company’s latest news and newest products. The experts at Cooper Smith Agency have years of experience tailoring messages to internal audiences and evaluating their effectiveness.
- Marketing Collaboration - We're publicists at heart, and it's what we do best, but we also know how to "play" well with our clients' sales and marketing teams, including external advertising agencies, to develop PR efforts that help meet both the media's unique editorial needs and the company's marketing goals.
